There are mascots that represent disaster warning systems, and there are mascots that exist just for the sake of existing, such as Hello Kitty. There are mascots that represent every town, city, and prefecture. There are mascots that represent Japanese sports teams. No, really, that’s really what the entirety of Sanrio’s business model is. Especially if there’s a young one in the home.įor those of you who don’t know much about Hello Kitty (and if you’re reading this Japan-focused site and don’t know about Kitty, then you must be new, so hi!) Hello Kitty is the design of a company called Sanrio, which specialises in producing a wide range of cute characters. They’ll terrify you, but you’ll also find them oddly compelling… and then the next thing you know you really will find yourself playing this rather than Mario Kart. Mostly because those Sanrio characters really are so frighteningly cute. But (and you all knew I was working towards a “but” here, let’s face it), there is charm to Hello Kitty Kruisers.
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